Alex Shuford III is the CEO of RHF – Rock House Farm family of brands, parent company of Century, Hickory Chair, Highland House, Hancock & Moore, Maitland Smith, Jessica Charles. Affectionally known as “A3”, Alex represents the third generation of owner/operators. A passionate and knowledgeable speaker, Alex will no doubt teach you something about furniture manufacturing and how our industry makes not only beautiful furniture, but furniture that is built to last.